The Great Australian Roadtrip (2007) was the successor of The Great Indian Roadtrip (2006). The Australian project was very close to my heart as it was the most difficult in terms to even concieve, let alone trying managing and executing it.
Why was the Australian project difficult for me?
I never had been outside of India before.
Even thinking of doing a roadtrip in a foreign land and showcasing it to thousands of people meant that there was no scope of slip ups. This was supposed to be no personal roadtrip - it was meant for my club, xBhp.com and will be involving sponsors and media.
Involving sponsors and media meant a lot of responsibilities and obligations.
Financial Constraints: Since there was a lot at stake and a lot to be achieved, I thought it would be prudent to go to Australia for three weeks some months before the trip started for a kind of recce and to get Australian media partners and motorcycle sponsors. This put a lot of financial strain on me as this money was not sponsored. But I still went ahead and I was successful.
My Role in the Australian Roadtrip project?
Concieving something different which had not been done by any Indian biking club before.
Getting sponsors for the trip. Main sponsor was Castrol. I managed to get Hyosung Australia and Nokia NSeries India for the trip.
Getting media partners for the trip and supplementary media coverage. I managed to get AMCN (Australian Motorcycle News Magazine) and Overdrive (India) as automotive print partners. Besides this there were newspaper releases, and feature articles in magazines like Maxim and T3.
Preparing and executing the trip : Branding of all the vehicles, selecting the cavalcade members, managing resources effectively.
Technical : Designing and developing the entire digital assets for the trip. The trip website, the blog etc. Ensuring blogs and content gets updated on the website at least three times a week.
Writing articles for magazines in Australia (AMCN) and India (Overdrive).
Doing photography and taking videos.
What was the aim of the roadtrip/project?
Inspiring Indians and Indian motorcyclists to discover the world on two wheels.
Showcasing motorcycling in a developed country to the growing motorcycle market in India.
Showcasing Australia's natural beauty via photos and blogs.
Promoting the general notion of discovering your world, travel and photography.
My role in the trip as a Photographer
I was using a Canon 400D with Canon 70-200mm, 100mm Macro, 10-22mm lenses. Below is a set of pictures taken on the Australian roadtrip, it is a Flash application. Click on it anywhere and then use keyboard arrow keys (left and right) to navigate between different images.
My role in the trip as a Writer
I was responsible for interfacing with the media and writing feature articles for magazine on the trip. I regularly wrote for two prestigious magazines in the Australian roadtrip. Overdrive Magazine in India and Australian Motorcycle News Magazine in Australia with full length feature articles.
I was responsible for designing the entire trip website along with all the creatives like tshirts, motorcycle branding schemes, riding gear branding etc.
This was again an 360 degree real world excercise for me in branding.
View theGreatAustralianRoadtrip.com website concieved, designed and developed by me. The current website is a one pager, the main website was hacked and I am in the process of rebuilding it.
Some Roadtrip Facts
The Great Australian Roadtrip
Dates: November 1, 2007 to January 12, 2008 (72 days)
Riding days: 44
Total km done: 20,453km on road. 850 odd km on sea (Spirit of Tasmania)
Average km per day: 464km (in 44 riding days) or 284km (including non-riding days).
Longest distance in a day: 1234.5km (yes, that’s the actual figure; we added 5 kays by
loitering here and there after reaching the destination). December 25, 2007: Norseman